HELL-RAZOR

RASABLE .......... Voiker

Gillette ups the ante, unveils 5-blade razor
Fusion is market leader's answer to rival Schick's 4-blade Quattro
Reuters - Updated: 3:01 p.m. ET Sept. 14, 2005

NEW YORK - Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Fusion is Gillette's latest product geared at maintaining the company's leading share of the world's razor and blade market.

It has one more blade than the Quattro sold by rival Schick, a unit of Energizer Holdings Inc., plus a trimming blade on the back of the pivoting cartridge for shaping facial hair, trimming sideburns and shaving under the nose.

Gillette was the first company to sell a three-bladed razor, Mach3, in 1998. Five years later, Schick followed with the four-bladed Quattro.

Schick is adding a battery-powered Quattro to its lineup this month, while Gillette's Fusion — in both manual and battery-powered models — won't hit North American stores until early next year.

Full text HERE